Oreo Cookie Biscuits 20 x 6 Pk
Oreo, the world’s number one biscuit*, is to have a pack format specifically for the out of home market from February this year, with the introduction of a 2-pack format.
The Oreo brand, which was launched in the UK in 2008, has benefited from a massive £4.3 million UK marketing spend in 2009 and the new format is likely to get biscuit-lovers even more excited, offering more opportunities to consume the delicious chocolate flavoured sandwich biscuit out of home.
Since its UK launch, two Oreo pack formats have been particularly successful in the out of home market: Snack Pack, containing 6 sandwich biscuits in an easy-to-open flow wrap, perfect for vending and Mini Oreo ideal for ‘on-the-go’ consumption and great for sharing, with the 115g re-sealable tub delivering the same great eating experience as regular Oreo, but in miniature.
Oreo’s successful Boy and Dog TV ads and its famous ‘Twist, Lick and Dunk’ eating experience, famous with adults and children alike around the world, have certainly helped to drive the brand’s success: Oreo has been Kraft Foods UK’s biggest UK launch this millennium and public data shows that the brand achieved retail sales of almost £17 million in the UK** with 1 in 5 households buying the biscuit in its first year***.
Steve Mounty, Sales Director says
‘This great brand has seen tremendous growth in the UK since its launch showing how relevant and appealing it is to today’s consumer. The new
2-pack helps out of home operators to maximise the sales opportunity of the brand. It’s a great complimentary opportunity, ideal for hotel rooms and conferencing and it is a perfect added value purchase with a coffee or beverage, great for cafes and travel’